Are you familiar with Google’s Webmaster Guidelines?

It has been around for years (until now), and it broke the dos and don’ts of SEO.

But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO.

They go much more in-depth with what they like and don’t approve of. A lot of it is vague, similar to the old Webmaster Guidelines but they do provide some specifics that will help you out when it comes to SEO.